Bullet Freight and Hart Design
A high-profile player in the very competitive domestic freight industry, Bullet Freight choose Hart Design as their supplier for a vast range of graphic design, print, web and multimedia projects.
Beginning with a website overhaul, Bullet Freight have enjoyed a close working relationship with Hart Design since 2003. Over the course of time the Bullet brand has evolved into a bold, highly visible look under the guidance of the partnership between Bullet CEO Dean Ruscoe and the Hart Design team.
"The team at Hart Design have worked closely with us on our brand development over the past seven years and have been an integral part of our marketing team, assisting with brand strategies and the management of our overall corporate profile. We have been extremely pleased with the brand synergies we have achieved across all print and electronic media as a result," says CEO Dean Ruscoe.
The fast-paced, ever changing landscape of the freight industry makes digital printing from Hart Design a perfect fit for Dean, "Because Hart Design is able to develop and digitally print high-quality marketing material in small print runs quickly and affordably, this helps us enormously when developing sales strategies to meet a rapidly changing market. We can re-focus and update sales materials quickly for our Account Managers and New Business personnel to provide them with up to date and relevant sales propositions to put in front of prospects."
In addition to ongoing brand development, web and print services, Hart Design has developed a high impact CD presentation, which includes digital video. Bullet Freight also benefit from our excellent email marketing system, VirtueMailer - simple, powerful and very cost effective.
Dean Ruscoe explains, "Our interactive CD's, designed and produced by Hart Design, have been extremely well received by the marketplace. We have been utilising video-streaming as a unique sales method to get our sales messages across to prospects with impact and clarity. We have also been using Hart Design's VirtueMailer to keep in touch with our entire client base with on-line newsletters and information which our customers need to be alerted to, quickly and affordably. We simply could not achieve this by using standard mail services. For savings in terms of time and money, Hart Design's VirtueMailer is the perfect hi-tech tool for the job."