Hart Design Blog

The Pieces Of The Puzzle: Inbound Marketing

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Created on Tuesday, 22 November 2011 10:39

Inbound marketing is like a puzzle – but not because it’s confusing. It’s a puzzle in the sense that it’s made up of many pieces. Pieces that should not stand on their own, but when put together, make total sense.
To truly succeed online, business need to have a comprehensive strategy inclusive of all the pieces to the right. Assembling the pieces together into one, cohesive strategy will compliment all the pieces, and net you and your client a more complete end product.
Limiting your agencies service offerings to just one or two of the above components will limit your ability to deliver “big picture” results for your clients or prospects. Offering the full puzzle, so to speak, will allow you draw up more complete online campaigns and drive towards a deeper return on investment.

THE INBOUND METHODOLOGY

The inbound marketing methodology below outlines not only what is required to maximize your work’s impact, from a tactical perspective, but also a process agencies can use to drive repeatable ROI for their clients. Being the catalyst for and point person on these efforts will help your agency deliver more efficiently and effectively, and build the trust needed to earn deeper relationships with your prospects and clients.

GET FOUND - Drive Traffic

Create remarkable content
Optimize that content for search engines
Share that content in social media

CONVERT - Turn Traffic Into Revenue

Create premium offers your prospects want
Generate leads from website traffic
Generate sales from online leads

ANALYZE - Measure Your Results

Measure your website traffic
Track your website leads
Track your customers

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