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What Is A QR Code And Why Do You Need One?

Details: Created on Friday, 27 January 2012 10:02

What Is A QR Code And Why Do You Need One?

We all know that one of the keys to great SEO is making sure you keep your website updated, new and fresh. Whether you do this with a blog, or you change your homepage with new offers, coupons or new products, it serves to show Google that your site is “alive.” For many small businesses in particular, this is a real challenge.

So you already have great, fresh content on your site—what’s next? Do you know what is coming that may benefit your small business?

Have you heard of QR codes yet?

They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

Twitter Joins Facebook, Google & Launches 'Brand Pages' for Marketers

Details: Created on Friday, 27 January 2012 07:29

Brands Get a Home on Twitter With More Functionality

Twitter is looking to strengthen its relationship with advertisers by launching brand pages that will be unveiled today as part of a more comprehensive redesign.

Twitter's existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched last month. Brand pages have two key elements, both of them free. They can be customized with large header images that advertisers can use to display their logo and tagline more prominently than under the standard format, where branded elements of the page design are often partially covered by the time line of tweets. Brands can also choose to keep a particular tweet at the top of their time line, and that top tweet also auto-expands to reveal an embedded photo or video from Flickr, YouTube or other sources, without requiring the user to take action.

Why Should You Have A Blog

Details: Created on Friday, 16 December 2011 13:21

The impact of business blogging extends to several major marketing benefits that marketers often overlook.

Blogging is a marketing asset strongly related to attracting high-quality traffic and generating new leads. Yet the impact of business blogging extends to several major marketing benefits that marketers often overlook. In this blog we'll seek to draw the big picture that highlights the benefits of business blogging. We will elaborate on the different ways through which your blog can bring you marketing success, from expanding your visibility on the web, through creating a strong influence in the industry, to effectively capturing new leads.

First

First, business blogging helps you in respect to search engine optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results. In other words, business blogging helps you rank in search engines and get found when people search for industry-specific products or services. Thus, the blog enables you to attract organic traffic and familiarize people with your business.

Frequency Matters

In this framework, frequency of publishing blog posts matters a lot. Our research has shown that businesses that blog 16 to 20 times per month get over two times more traffic than those that blog fewer than four times per month.

Optimize Your Posts

Principles Of Good Design...

Details: Created on Monday, 12 December 2011 15:30

principles

Good Design...

Is innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Makes a product useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

The Pieces Of The Puzzle: Inbound Marketing

Details: Created on Tuesday, 22 November 2011 10:39

BLOG
Inbound marketing is like a puzzle – but not because it’s confusing. It’s a puzzle in the sense that it’s made up of many pieces. Pieces that should not stand on their own, but when put together, make total sense.
To truly succeed online, business need to have a comprehensive strategy inclusive of all the pieces to the right. Assembling the pieces together into one, cohesive strategy will compliment all the pieces, and net you and your client a more complete end product.
Limiting your agencies service offerings to just one or two of the above components will limit your ability to deliver “big picture” results for your clients or prospects. Offering the full puzzle, so to speak, will allow you draw up more complete online campaigns and drive towards a deeper return on investment.