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Hart Design Construct New Website for Aztec Builders

Details: Created on Friday, 28 October 2011 15:20

Aztec Builders have just launched their brand new website, designed and built by Hart Design. The new website features an animated Latest Projects Showcase on the home page and -- as is the case with all of our websites -- it has been built with search engine visibility in mind.

The old website, which was up and running for two years, was a no-show when it came to Google searches. This was due to the way it was built: the old site employed none of the fundamental coding conventions which the Google robots look for when trawling the Internet. The result: Google invisibility.

Hart Design has given the website a facelift and has also reconstructed the website from the ground up, building into it the necessary features which makes a website meaningful in the eyes of the Google search engine robots.

WARNING: Search engine optimisation does not happen overnight! The reality is that it can take weeks for SEO work to take effect in Google's search engine robots. It is with this in mind that Aztec Builders have got their new website published NOW, despite the fact that it could use a little more fleshing out in terms of its content. The sooner your new, improved website goes live; the sooner Google will be able to take a fresh look at your website, and new additions to your website will in turn be catalogued quicker by Google.

Thinking proactively, Aztec have signed up to a Social Media Marketing Package from Hart Design. As well as a managed Facebook, Twitter and Email Marketing service, the package includes website updates which provides a managed service where Hart Design will add new content to their showcase as it comes to hand. It is very important for search engine optimisation purposes to continually load new content to your site: talk about the work you do on a regular basis, and your search engine credibility increases.

As we've said: search engine optimisation will not improve overnight. Over the coming months, we'll be monitoring the impact of Aztec Builders' new website in Google's rankings, and will report back our findings.

Stay tuned...