If you’re wondering what’s so important about your ABOUT page, read on. This is the single page that tells a visitor to your website who you are as a company, what you do and why you have this website. So what, you may be thinking. The fact is, if you check your Google Analytics, you’ll see that your ABOUT page is one of the most trafficked pages on your website. And it’s probably the only page that hasn’t been updated since your website was created.
Optimizing your About page
If you’re not optimizing your ABOUT page, you’re missing out on potential leads, sales and the opportunity to enhance your online presence. We’re here to share the 4 elements every ABOUT page simply has to have.
1. Engaging content
It’s pretty hard keeping the stuffy content out of a corporate overview. So try infusing enthusiasm and personality into your ABOUT page, while still maintaining your company’s style. Remember, not only do you need to say what you do, but you need to say it in such a way that it’s easy to understand.
2. Add value
This is your opportunity to showcase what you do in a way that will engage with website visitors and make them want to take action in the form of a sale; in other words, your chance to show how your product or service adds value.
3. Images that tell a story
Visitors are more likely to engage with your business if they can put a face to a name. Using images of happy employees or group photos outside your corporate headquarters establishes a personal connection with your visitors. Images of signwritten company vehicles and uniformed employees helps build confidence in your business.
4. Call to action
Once you’ve connected with your audience and outlined your company’s value, it’s time to capitalize. So add a call to action on your ABOUT page.
If you’d like to know more about how you can improve your ABOUT page, talk to the web design team at Hart Design, Auckland.