Hubspot
Powerful
marketing software
Powerful
marketing software
Why Go HubSpot?
You may have heard the term “inbound” before — but what is it, exactly? Inbound is a methodology for growing your organisation. It’s based on building meaningful, lasting relationships with your prospects and customers through valuable content and experiences, and empowering people to reach their goals at any stage in their journey with you. Because when your customers succeed, you succeed.
The HubSpot CRM platform is a full suite of software built to power this inbound approach to help you — and your customers — grow better.
Let’s look at how your marketing, sales, service, and operations teams can leverage the HubSpot platform to achieve their goals.
Marketing, sales, service, and operations teams collaborate to remove friction in the buyer’s journey.
Ideally, your internal teams work together to support the inbound experience throughout the buyer’s journey, in a seamless way. But in reality, alignment and process inefficiencies lead to friction and a negative experience that your customers ultimately end up going through. Where do you see opportunities to improve?
Funnel to Flywheel: The Buyer’s Journey Is Now a Circle
The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps spinning, you align your entire organization around delivering a remarkable customer experience, and continuously produce happy customers. When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide an amazing customer experience.
Learn more about the HubSpot flywheel ⟶
The HubSpot CRM Platform
HubSpot’s CRM platform provides you with the tools needed to build and grow remarkable customer experiences that help spin your flywheel faster. It’s all powered by the same database, so everyone in your organization — Marketing, Sales, Service & Operations — is working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.
Here are just some of the tools found in HubSpot’s CRM platform:
A united platform to help you grow better.
Gain access to the foundational tools you need to grow better—whichever plan you choose.
CMS Hub
Grow your business by incorporating your website into your growth machine.
Automation
Marketing automation software with everything you need to attract the attention of your target audience, convert that attention into customers, and analyze and report on your efforts.
HubSpot CRM
A powerful sales CRM that gives you deeper insight into your prospects, automates busywork, and helps you close more deals faster.
Service Hub
Customer service software that delights users, scales support, and delivers empathy at scale.
Marketing
Generate qualified leads. Create and manage content, capture leads, and nurture them until they’re qualified and sales-ready.
Sales
Turn leads into customers. Engage potential buyers, demonstrate the value of your offering, and close deals.
Service
Convert customers into promoters. Resolve customer issues and deliver an experience that turns customers into promoters.
Hubspot Certifications
Interested in using Hubspot NZ Agency?
Always keen to rub shoulders with like-minded businesses, if you’re considering Hubspot we’d welcome a chat.