For more than 70 years, Webster Group has been providing Marine and Land-based Generator Power and skilled Industrial Electrical Services, nationwide and as far as the Pacific Islands. A privately owned New Zealand company, Webster Group are the specialists in genset sales, generator hire and generator servicing. Webster Group provide genset servicing, maintenance and condition monitoring, including oil and fuel sampling and reporting.
New branding for Webster Group
With a trade show just around the corner we had to work fast. We were tasked with taking an existing brand that was well out of date and to make it look shiny and new. Once we had the logo looking the way we wanted we set to work on all their new stationery, brochures and banner stands for the show. Being able to work on all the projects together, at the same time, we were able to bring in design elements across the board that really brought the brand together. The yellow stripe through the brochure also worked perfectly on the banner stand and as a watermark in the back of the letterheads.
Seventy year old logo has a make over
The brief was to take a brand that’s been around for over seventy years and modernise it. We had to be careful not to move away from the original design too much as it’s so well known both here and internationally. The original design was lacking some finesse and was looking really tired. We set to work looking at the fonts and colours to start with before honing in on the main icon. We narrowed down the colour palette to just two colours and simplified attributes around the bulls head. The logo looks great across all projects both online and in print.
Offering our customers unparalleled printing results that are consistent in colour and finish every time
Being able to print Webster’s brochures in house on our own digital press makes life easier. With lower set up costs compared with offset printing, digital printing is a great choice for high quality, cost effective results with minimal turnaround time. Printing quality matters, it’s undeniable. Through years of experience, we know what to look for, and how to avoid the costly pitfalls in the printing world.
Websites and online marketing campaigns can be significantly more successful when supported by well crafted digital printing.
INCREASE WEBSITE TRAFFIC
REMAIN TOP OF MIND