So you’ve decided to join the Social Media frenzy but you’re not too sure which platform will work best for your business. As a busy business owner, it’s important to recognise that you can’t be everything to everyone. Choosing the right social media platform means you can focus your efforts where you’ll benefit most. To help you decide, we’ve outlined the three main Social Media Platforms that we work with, and the types of business they’d best suit.
Still by far the most popular social media platform, Facebook boasts over 1.9 billion users worldwide. It works best for growing brand awareness solely down to the sheer reach that Facebook provides. And Facebook’s targeting abilities are changing the face of online advertising, allowing advertisers to target specific demographics, location, interests and more.
Which businesses should be on Facebook? We recommend that every business has a Facebook page.
Top tips for Facebook? Posts with a photo generate about 120% more engagement, shorter posts are about 60% more engaging, and questions double the amount of engagement from your followers.
Twitter users are more likely to follow brands here than on any other social media platform, studies have shown. It’s a great site for posting up-to-the-minute information as users are generally there to follow newsworthy items. Exclusive offers, deals and competitions do well on Twitter.
Which businesses should be on Twitter? If your business relies on getting a message out to your followers quickly, then Twitter is right for you. Innovative product launches, constantly changing software, marketing companies posting regular blogs and newsfeeds.
Top tips for Twitter? Now that you can add an image to your Tweets, do it. Studies show that Tweets with images earn more engagement.
Google + is great for sharing content. And Google’s +1 feature is an important part of Google’s search engine algorithm, used to determine your business’ ranking on Google’s search engine.
Which businesses should be on Google +? We’d recommend Google + to all small businesses.
Top tips for Google+? Google’s My Business feature allows you to post and share content about your business locally. Not to forget the SEO importance of Googles +1 feature.